Reference in the manifest does not match the identity of the downloaded assembly

The following problem may be encountered when attempting an IIS web install/deploy of a 1-Click Install produced by using the Publish option under Visual Studio 2010.

Reference in the manifest does not match the identity of the downloaded assembly

To fix, right-click on the project and goto
Properties > Application > Resources > Icon and Manifest > Manifest
and select the 'Create application without a manifest' option.

[StackOverFlow.com]